Why Businesses Ask About Animation Styles? When companies decide to invest in an animation video, one of the first creative decisions is: “Which style should I choose?”
The right style sets the tone, influences engagement, and determines how your audience will respond to your message. Let’s look at the most popular options:
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Whiteboard Animation
What it is: Hand-drawn illustrations on a white background, simulating a marker or pen.
Best for:
- Explaining complex ideas in a simple way
- Training and educational content
- Nonprofits and healthcare organizations looking for clear, relatable communication
Strengths:
- Highly engaging – audiences love watching drawings come to life
- Great for storytelling and step-by-step explanations
- Cost-effective compared to advanced animation
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2D Animation
What it is: Flat, colourful illustrations and characters animated in two dimensions.
Best for:
- Product or service explainers
- Startups introducing their brand
- Corporate overviews with a friendly, modern feel
Strengths:
- Flexible and creative – characters, icons, and scenes can match your brand
- Works well for both B2B and B2C companies
- More visually dynamic than whiteboard animation
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Motion Graphics
What it is: Animated graphics, icons, and text, often with sleek transitions and modern effects.
Best for:
- Corporations, finance, or tech industries
- Presenting data, statistics, or processes
- High-impact marketing campaigns
Strengths:
- Professional and polished look
- Great for visualizing abstract ideas (like data, software, or workflows)
- Perfect for industries where clean design and authority are important
How to Decide
When choosing between whiteboard, 2D, or motion graphics, consider:
- Your audience – Are they customers, employees, or the public?
- Your message – Do you need simplicity, creativity, or authority?
- Your brand style – Does your organization lean more playful, educational, or professional?
Why Choose WhiteboardAnimationVideos.ca
At WhiteboardAnimationVideos.ca, we’ve produced over 250 videos across whiteboard, 2D, and motion graphics styles. Our clients range from TD Bank and Aviva to healthcare organizations, nonprofits, and schools.
We don’t just create animations, we help you choose the style that works best for your goals and audience.
Final Thoughts
So, which animation style is best? There’s no one-size-fits-all answer. Whiteboard, 2D, and motion graphics each bring unique strengths and the best choice is the one that fits your message and audience.
Contact us today to explore which animation style will bring your story to life.