Why Video Length Matters? When businesses invest in animation, one of the first strategic questions is: “How long should my video be?”
The length of your animation can determine how well your audience pays attention, remembers your message, and takes action. Go too short and you may miss important details; too long and you risk losing engagement.
Recommended Lengths by Purpose
✅ Promotional & Marketing Videos
- Ideal Length: 60–90 seconds
- Why: Attention spans are short, especially online. A concise video works best for product launches, company overviews, or service promotions.
✅ Training & Educational Videos
- Ideal Length: 3–5 minutes per topic
- Why: Training often requires more detail. Breaking content into shorter modules (micro-learning style) keeps staff or customers engaged.
✅ Social Media Videos
- Ideal Length:
- Instagram / TikTok / X (Twitter): 15–60 seconds
- LinkedIn / Facebook / YouTube: 60–120 seconds
- Why: Different platforms have different norms. Short, punchy videos perform best on fast-scroll platforms, while slightly longer videos can work on YouTube or LinkedIn.
Factors That Affect Ideal Video Length
- Audience – Busy executives need shorter content; training audiences can handle more detail.
- Platform – A video made for YouTube may not be the best fit for Instagram without editing.
- Message Complexity – Explaining a new medical product may take longer than introducing a coffee shop brand.
- Goals – Are you raising awareness, driving clicks, or teaching step-by-step skills?
How We Help Clients Choose the Right Length
At WhiteboardAnimationVideos.ca, we’ve worked with corporations, government agencies, nonprofits, healthcare providers, and educational institutions across Canada.
We guide clients to:
- Keep marketing videos short and impactful.
- Break long training material into digestible modules.
- Adapt content for different platforms to maximize reach.
Our goal: make sure your video is the right length for the right audience.
Final Thoughts
So, what is the best video length for your project? It depends on your audience, platform, and goals but the sweet spot is usually short, focused, and engaging.
Contact us today to discuss your project, and we’ll help craft a video that’s the perfect length to bring your message to life.